![]() ![]() Going back to Duolingo’s TikTok marketing strategy… You can use popular songs and appealing visuals in your ads to make your content more appealing. Since TikTok’s medium is solely video, advertisers can connect with users through visuals and sounds. You can implement effective video marketing.Anyone can participate in trends and have their videos go viral! Utilizing daily trends increases your ad’s relevancy and its likelihood to be shown on someone’s feed because it allows for frequent content rhythm, instant relevance, and continual discovery. The chance to be viral on TikTok isn’t limited to popular influencers with millions of followers. On the other hand, in-feed ads are integrated into users’ “For You Page,” allowing them to interact with a video by liking, commenting, and sharing it. Topview ads appear as soon as a user opens the app. Two of these formats include top view ads and in-feed ads. This means when you advertise on this platform, your brand has a chance to appeal to multiple age groups! According to Wordstream, an online PPC (pay-per-click) advertising agency, 59% of the platform is made up of users from Millennial, GenX, and even Baby Boomer generations, while the remaining 41% are GenZs. Contrary to popular belief that the platform is only populated by the “younger crowd,” TikTok is actually used by a broad demographic. You can reach a diverse audience through TikTok.Some benefits of advertising on TikTok are: ![]() With over 500 million active global users, it is one of the best advertising platforms in the world. TikTok is a video-focused social networking service owned by Chinese company Bytedance.
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